<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Balloon Group — Blog</title><description>Original insights on technology, data, AI, and digital marketing for Fortune 500 companies in the USA and LATAM.</description><link>https://www.balloon-group.com/</link><language>en</language><item><title>eCommerce Intelligence: How to Use Market, Competitor and Consumer Data to Make Better Decisions</title><link>https://www.balloon-group.com/en/blog/ecommerce-intelligence-datos-mercado-competencia/</link><guid isPermaLink="true">https://www.balloon-group.com/en/blog/ecommerce-intelligence-datos-mercado-competencia/</guid><description>Learn to implement eCommerce Intelligence: competitor monitoring, digital share of shelf, pricing and demand trends to make better decisions in 2025.</description><pubDate>Wed, 14 May 2025 00:00:00 GMT</pubDate><category>DataHub</category><category>Competitive Intelligence</category><category>Market Data</category><category>Consumer Insights</category></item><item><title>The 7 KPIs Every eCommerce Agency Should Report to Its Clients (and How to Interpret Them)</title><link>https://www.balloon-group.com/en/blog/kpis-agencia-ecommerce-reporte-clientes/</link><guid isPermaLink="true">https://www.balloon-group.com/en/blog/kpis-agencia-ecommerce-reporte-clientes/</guid><description>The 7 essential KPIs every eCommerce agency should report: GMV, ROAS, conversion rate and more. With a dashboard template and interpretation guide for the C-suite.</description><pubDate>Wed, 30 Apr 2025 00:00:00 GMT</pubDate><category>StrategyHub</category><category>KPIs</category><category>Reporting</category><category>eCommerce</category></item><item><title>How to Build an eCommerce Operating System: The Methodology We Use to Scale 100+ Brands in LATAM</title><link>https://www.balloon-group.com/en/blog/ecommerce-operating-system-metodologia-latam/</link><guid isPermaLink="true">https://www.balloon-group.com/en/blog/ecommerce-operating-system-metodologia-latam/</guid><description>Discover the eCommerce Operating System: the methodology we used to scale 100+ brands in LATAM. Strategy, tech, data and growth as one system.</description><pubDate>Wed, 16 Apr 2025 00:00:00 GMT</pubDate><category>StrategyHub</category><category>eCommerce Operating System</category><category>Scaling</category><category>LATAM</category></item><item><title>D2C vs Marketplace: How to Define Your Sales Channel Mix Without Cannibalizing Your Margin in LATAM</title><link>https://www.balloon-group.com/en/blog/d2c-vs-marketplace-estrategia-canales-latam/</link><guid isPermaLink="true">https://www.balloon-group.com/en/blog/d2c-vs-marketplace-estrategia-canales-latam/</guid><description>D2C or marketplace? Learn to build the right channel mix to maximize margins and customer data in LATAM. Framework with real cases included.</description><pubDate>Wed, 02 Apr 2025 00:00:00 GMT</pubDate><category>StrategyHub</category><category>D2C</category><category>Marketplaces</category><category>LATAM</category></item><item><title>Buy Box on MercadoLibre and Amazon: The Definitive Guide to Winning and Keeping It in 2025</title><link>https://www.balloon-group.com/en/blog/buy-box-mercadolibre-amazon-estrategia/</link><guid isPermaLink="true">https://www.balloon-group.com/en/blog/buy-box-mercadolibre-amazon-estrategia/</guid><description>Discover how to win the Buy Box on MercadoLibre and Amazon in 2025. Key factors, dynamic pricing, fulfillment and advanced strategies for brands and sellers.</description><pubDate>Wed, 19 Mar 2025 00:00:00 GMT</pubDate><category>CommerceHub</category><category>Marketplaces</category><category>Buy Box</category><category>Pricing</category></item><item><title>The Complete Map of LATAM Marketplaces 2025: Where to Sell, What Fees to Pay, and How to Prioritize Your Expansion</title><link>https://www.balloon-group.com/en/blog/mapa-marketplaces-latam-2025/</link><guid isPermaLink="true">https://www.balloon-group.com/en/blog/mapa-marketplaces-latam-2025/</guid><description>Complete guide to LATAM marketplaces 2025: fees, traffic, categories and expansion strategy for CPG and retail brands. Download the full map.</description><pubDate>Wed, 05 Mar 2025 00:00:00 GMT</pubDate><category>CommerceHub</category><category>Marketplaces</category><category>LATAM</category><category>eCommerce</category></item><item><title>AI-Powered Product Content Automation: How to Scale Product Listings Across 20+ Marketplaces Simultaneously</title><link>https://www.balloon-group.com/en/blog/automatizacion-contenido-producto-ia-marketplaces/</link><guid isPermaLink="true">https://www.balloon-group.com/en/blog/automatizacion-contenido-producto-ia-marketplaces/</guid><description>Learn to automate product listings across 20+ marketplaces with AI. Titles, descriptions and images generated in minutes. A step-by-step technical guide.</description><pubDate>Wed, 05 Feb 2025 00:00:00 GMT</pubDate><category>AIHub</category><category>Marketplaces</category><category>Automation</category><category>Product Content</category></item><item><title>AI Agents in eCommerce: What They Are, How They Work, and Why Your Operation Needs Them Today</title><link>https://www.balloon-group.com/en/blog/ai-agents-ecommerce-operacion/</link><guid isPermaLink="true">https://www.balloon-group.com/en/blog/ai-agents-ecommerce-operacion/</guid><description>Learn what AI Agents in eCommerce are, and how they automate pricing, inventory and customer service. A practical guide for operations in 2025.</description><pubDate>Wed, 08 Jan 2025 00:00:00 GMT</pubDate><category>AIHub</category><category>AI Agents</category><category>eCommerce</category><category>Automation</category></item><item><title>How Generative AI Is Redefining eCommerce in LATAM: A Guide for CPG Brands in 2025</title><link>https://www.balloon-group.com/en/blog/ia-generativa-ecommerce-latam-2025/</link><guid isPermaLink="true">https://www.balloon-group.com/en/blog/ia-generativa-ecommerce-latam-2025/</guid><description>Discover how generative AI is transforming eCommerce in LATAM. Real cases, tools, ROI and a roadmap for CPG brands in 2025. Read more.</description><pubDate>Wed, 18 Dec 2024 00:00:00 GMT</pubDate><category>AIHub</category><category>Generative AI</category><category>eCommerce</category><category>LATAM</category></item><item><title>VTEX: Advantages and Disadvantages</title><link>https://www.balloon-group.com/en/blog/vtex-ventajas-desventajas/</link><guid isPermaLink="true">https://www.balloon-group.com/en/blog/vtex-ventajas-desventajas/</guid><description>Discover the advantages and disadvantages of VTEX, a cloud e-commerce (SaaS) platform for companies looking to sell online.</description><pubDate>Wed, 24 Apr 2024 00:00:00 GMT</pubDate><category>CommerceHub</category><category>VTEX</category><category>Ecommerce</category><category>Headless</category></item></channel></rss>