Ideas that move the industry
Original perspectives, trend analysis, and case studies from the Balloon team. Ideas built from the trenches — not from theory — on technology, data, AI, and digital marketing for Fortune 500 companies.
Learn to implement eCommerce Intelligence: competitor monitoring, digital share of shelf, pricing and demand trends to make better decisions in 2025.
The 7 essential KPIs every eCommerce agency should report: GMV, ROAS, conversion rate and more. With a dashboard templat...
Discover the eCommerce Operating System: the methodology we used to scale 100+ brands in LATAM. Strategy, tech, data and...
D2C or marketplace? Learn to build the right channel mix to maximize margins and customer data in LATAM. Framework with ...
Discover how to win the Buy Box on MercadoLibre and Amazon in 2025. Key factors, dynamic pricing, fulfillment and advanc...
Complete guide to LATAM marketplaces 2025: fees, traffic, categories and expansion strategy for CPG and retail brands. D...
Learn to automate product listings across 20+ marketplaces with AI. Titles, descriptions and images generated in minutes...
Learn what AI Agents in eCommerce are, and how they automate pricing, inventory and customer service. A practical guide ...
Discover how generative AI is transforming eCommerce in LATAM. Real cases, tools, ROI and a roadmap for CPG brands in 20...
Discover the advantages and disadvantages of VTEX, a cloud e-commerce (SaaS) platform for companies looking to sell onli...