Adobe Commerce is a flexible and scalable e-commerce platform that allows you to create personalized B2B and B2C experiences, no matter how many brands you have. Formerly known as Magento, Adobe Commerce was acquired by Adobe in 2018 and has integrated with other Adobe Experience Cloud solutions to provide a complete and powerful solution for digital commerce.
Adobe Commerce has its origins in Magento, an open source platform launched in 2008 by Varien Inc., a company founded by Roy Rubin and Yoav Kutner. Magento quickly became one of the most popular and used ecommerce platforms in the world, thanks to its flexibility, scalability and developer community.
In 2011, Magento was acquired by eBay, which integrated it with its e-commerce platform and provided it with resources and support. However, in 2015, eBay sold Magento to a private investor consortium led by Permira Funds, which turned it into an independent company.
In 2018, Adobe announced the purchase of Magento for $1.68 billion, with the goal of integrating it with its suite of solutions for customer experience management. This is how Adobe Commerce was born, which retains the features and functionality of Magento, but adds Adobe's artificial intelligence, analysis, personalization and content capabilities.
Some of the benefits that companies can get from implementing Adobe Commerce as an e-commerce platform are:
To compare Adobe Commerce with Vtex and Shopify, we're going to look at some key aspects such as the type of platform, license cost, hosting and maintenance options, ecommerce functionalities, and B2B capabilities.
As can be seen, Adobe Commerce or Magento 2 stand out for their flexibility, scalability and innovation, as well as their integrated B2B capabilities. Vtex also offers a robust and customizable solution, with a focus on collaborative commerce. Shopify is a simpler and cheaper option, but with fewer features and customization possibilities.
An ERP (Enterprise Resource Planning) system is a software that allows you to manage a company's resources and processes, such as accounting, invoicing, inventory, logistics, etc. Integrating Adobe Commerce with an ERP system can bring several benefits for e-commerce, such as:
Automation: By integrating Adobe Commerce with an ERP system, information flows between both systems can be automated, avoiding human errors, duplication or inconsistencies in data.
Efficiency: By integrating Adobe Commerce with an ERP system, inventory management, sourcing, shipping and invoicing of orders can be optimized, reducing operating times and costs.
Scalability: By integrating Adobe Commerce with an ERP system, you can facilitate business growth by being able to adapt to market demands and customer needs.
To integrate Adobe Commerce with an ERP system, there are several options available, such as:
One of the main advantages of Adobe Commerce is its ability to adapt to customer needs by using and creating plugins. A plugin is a software component that is added to the platform to extend or modify its functionalities.
Some of the benefits of using or creating plugins for Adobe Commerce are:
Test and optimize the plugin: Finally, you must test the operation of the plugin and verify that it does not cause any conflicts or errors with the platform or with other plugins. If any problems are detected, the plugin code should be corrected and optimized until it works properly.
Adobe Commerce is a powerful and versatile ecommerce platform that offers a complete and customizable solution for creating unique and memorable digital commerce experiences. However, not all platforms are suitable for all businesses, so it's important to evaluate some aspects before choosing Adobe Commerce as your ecommerce platform. Some of these aspects are:
The size and type of your business: Adobe Commerce is designed for medium and large businesses looking for a robust and scalable platform that allows them to manage multiple brands, websites, catalogs, currencies and languages, as well as offering personalized B2B and B2C experiences. If your business is smaller or simpler, you might want a cheaper and easier to use platform, such as Shopify.
The budget and available resources: Adobe Commerce has a variable license cost depending on the annual GMV, which can be high for some businesses. In addition, it requires a team of developers or a specialized agency to implement, customize and maintain the platform. On the other hand, Magento 2 has a free and open source version, called Magento Open Source, which has no license cost, but requires its own hosting and greater development and investment.
Adobe Commerce is a platform that allows you to innovate and differentiate yourself in e-commerce, by integrating with other Adobe Experience Cloud solutions (in the case of Adobe Commerce) or with thousands of available extensions (in the case of Magento 2), and offering you Adobe's artificial intelligence, analysis, personalization and content capabilities. If you have a long-term vision and ambitious goals for your business, you might want a platform that offers you these competitive advantages, such as Adobe Commerce or Magento 2.
In conclusion, Adobe Commerce or Magento 2 are excellent options for your e-commerce business if you are looking for a flexible, scalable and innovative platform that allows you to create personalized B2B and B2C experiences, manage multiple brands and channels, and integrate with other solutions or extensions. However, you should consider the size and type of your business, the budget and available resources, and the vision and objectives of your business, before making the final decision.
If you want to improve your E-commerce, contact us or get to know our service.
By Roiman Ramos, Magento Tech Lead by Balloon Group
