The challenge
A fashion retailer with $500M in annual sales and 2M active SKUs operated on an 8-year monolithic platform with 4+ second load times and a mobile conversion rate 60% lower than desktop.
The solution
We migrated to a headless architecture with Shopify Plus as backend and React/Next.js as frontend. Implemented advanced lazy loading, global edge caching, and an optimized 3-step checkout with Apple Pay and Shop Pay.